How to exclude apps in Google Display Network

Excluding apps in Google Display Network campaign can save you up to 70% of your budget. Especially for those who are advertising the website. Explain why you feel running GDN burns a lot of budgets but is not effective. Now, follow Lucid Gen’s guide to exclude apps in Google Display Network to save money today.

Everything you need to know about app placement with GDN

How many application categories are there on GDN?
Currently, there are 141 GDN application categories, of which 84 are Apple AppStore, 56 Google Play, and 1 Windows Phone Apps.

When should all GDN application categories be excluded?
When you run ads that lead to regular websites, you should exclude application categories. Because it is only suitable for you to advertise app installs.

What are the benefits when you exclude the GDN application category?
Saving the budget is the first; the next is to target the right audience because when advertising a website whose audience is fond of gaming, where does it convert.

There are several ways to exclude apps from GDN campaigns. Which one should I choose?
Have 2 way. Option 1 is to do it directly on the web interface of Google Ads, suitable for those who have few campaigns and few accounts. Option 2 is to do it on Google Ads Editor software, suitable for those who have many campaigns and multiple accounts.

Exclude apps in Google Display Network

Follow these steps to exclude an entire category of apps from your GDN ad campaign.

Step 1: Sign in to your Google Ads account, select your GDN campaign and click in the following order.

Your GDN campaign > Placements > Exclusions > Editing > Exclude placements.

Select the campaign and go to the exclusion of locations
Select the campaign and go to the exclusion of locations

Step 2: You choose to exclude from Campaigns or Accounts (apply all campaigns), then click Application categories (141).

Start excluding apps from display campaigns
Start excluding apps from display campaigns

Step 3: You open the details of the categories, tick each sub-category until there are 141 selected categories, and then click Save.

Select apps to exclude from GDN . campaign
Select apps to exclude from the GDN campaign

That’s it, and you’ve eliminated 141 apps on your display ad campaign.

Excluded apps from GDN display campaign
Excluded apps from GDN display campaign

But if you find this method quite time-consuming because you have to click through to 141 application categories, try the method below. Choose once, and you’re done.

Exclude apps in Google Display Network using Google Ads Editor

Please download the Google Ads Editor software and install it on your computer. Then you open the software and follow the instructions to disable all applications on the display campaign.

Download Google Ads Editor directly from Google
Download Google Ads Editor directly from Google

Step 1: The first time you open Google Ads Editor, you need to add Google Ads accounts, click the Add button.

Click the Add button to add a Google Ads account to it
Click the Add button to add a Google Ads account to it

Step 2: Click the Open browser button to log in. Note that you need to open the browser with the Gmail login of that Google Ads account.

Click Open browser to login
Click Open browser to login

Step 3: The website opens; select the Google Ads account of the Google Ads account you want to add to Google Ads Editor.

Choose the right Gmail of your Google Ads account
Choose the right Gmail of your Google Ads account

Step 4: Click the Allow button.

Click the Allow button
Click the Allow button

Step 5: You copy the code and reopen Google Ads Editor to paste it into it.

Copy the Google Ads account login code
Copy the Google Ads account login code

Step 6: You paste the Google Ads account login code and then click the OK button.

Paste the login code into Google Ads Editor and click OK
Paste the login code into Google Ads Editor and click OK

Step 7: If you are Google Ads MCC, you select the child account to exclude apps on the display campaign and then click OK.

Select the child account if it is MCC then click OK
Select the child account if it is MCC, then click OK

Step 8: Leave all campaigns and click OK.

Click OK to load all campaigns
Click OK to load all campaigns

That’s it. Adding the Google Ads account and all its campaigns to Google Ads Editor is done. We’re just waiting for this window to run a bit.

Wait for Google Ads Editor to load your campaign
Wait for Google Ads Editor to load your campaign

Step 9: You select the display campaign that you want to exclude apps. Then click in the following order.

Your GDN campaign > Keywords and targeting > Mobile App Category, Negative > Plus > Campaign-level Negative Mobile App Category.

Select GDN campaign and go to mobile app category negative mục
Select GDN campaign and go-to mobile app category negative mục

Step 10: You select apps (apps) and then click OK.

Select apps to exclude apps on the GDN . campaign
Select apps to exclude apps on the GDN campaign

Step 11: You click Post in the upper right corner and then click Post in the small window.

Click post to update the campaign
Click post to update the campaign

That’s it, and you’ve excluded apps from your display campaign. You can press Ctrl C to copy and paste into other display campaigns for quick.

Entire apps excluded from the GDN display campaign using Google Ads Editor
Entire apps excluded from the GDN display campaign using Google Ads Editor

If your campaign is fully installed, you can copy the Google Ads ad campaign and change the ad template to save time.

Epilogue

After excluding apps from your GDN display ad campaign, see if your attrition budget is significantly reduced. Also, please read more articles you wrote about Google Ads tutorials. If you have questions, please leave a comment below. ^_^

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Trần Ngọc Minh Hiếu

Trần Ngọc Minh Hiếu

I am currently working as a Data Analyst; before that, I worked in Digital Marketing. Blogging is a joy, helping me share my knowledge and experiences from life and work. You can donate to me here.

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