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Lucid Gen › Digital Marketing › Facebook › How to target phone numbers on Facebook Ads

How to target phone numbers on Facebook Ads

Cách target vào tệp số điện thoại Facebook Ads

Cách target vào tệp số điện thoại Facebook Ads

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The product is too niche, you don’t know how to target. So what do you think about targeting the phone number file on Facebook Ads – target directly at potential customers to multiply the ad’s effectiveness many times over . It is an advanced type of target, also known as remarketing, to the phone file . This type of target is only used for business accounts on Facebook (Facebook Business). If you already have a business account, quickly try this target right away.

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Table of contents
  1. Advantages and disadvantages when targeting the Facebook Ads phone number file
  2. How to get a phone number file to run Facebook Ads
  3. How to upload a phone number file on Facebook Ads
    1. Prepare the file containing the phone number file
    2. Upload the phone number file to Facebook Ads
  4. Create a Lookalike file from a phone number file on Facebook Ads
  5. Choose to target the phone number file when advertising Facebook Ads
  6. Conclusion

Advantages and disadvantages when targeting the Facebook Ads phone number file

Advantages: Target to the phone number file on Facebook Ads helps you advertise the right audience with potential customers. No more wasting the budget for a wide audience. Expand the quality customer file with Lookalike (Lookalike Audiences).

Cons: Usually the phone number file will not be much, when uploaded, it will reduce a number of phone numbers without users on Facebook. So you will create a fairly small audience file, advertising in this file also makes advertising costs more expensive, but the better audience compensates.
To overcome this drawback we can extend the same client file by creating a Lookalike file.

How to get a phone number file to run Facebook Ads

To run the target ad on the phone number file, we must first have the file. Here are a few ways I suggest you.

  1. Summary of customer data available in the system: Collect all customer data in the entire system of the company, classify customers who have purchased, not purchased, and how long ago. From there you plan to remarketing any phone number file with Facebook Ads for reasonable.
  2. Scan phone numbers on Facebook : This helps you to collect phone number files outside of the company system. You can scan phone numbers on articles related to your products on other sites. This also helps target competitor custommers on Facebook Ads.
  3. Buy phone number files: Buy back phone number files, customer data files sold on the internet. Although it is also a way, I do not recommend it because I am not sure about the right customers in the two ways above.

How to upload a phone number file on Facebook Ads

Prepare the file containing the phone number file

Step 1: You need to change all prefixes to +84. Facebook encourages you to always include your country code (Vietnam: +84) as part of your customers’ phone numbers even if all your data comes from the same country.

Normally, a column of numbers in Excel will not display a zero. Use this formula to change the prefix to +84 in Excel.

If your Excel uses commas in a formula:

=IF(LEFT(A1,2)="84","+"&A1,"+84"&A1)

If your Excel uses semicolons in a formula:

=IF(LEFT(A1;2)="84";"+"&A1;"+84"&A1)
Đối đầu số thành định dạng +84
Confront the number in the format +84

Step 2: Copy the column of the phone number to +84.

Copy cột số điện thoại +84 vừa tạo ra từ công thức
Copy the column phone number +84 just created from the formula

Step 3: You paste another column as Values ​​(Values) to have a column of numbers starting with +84, not a formula.

Dán sang một cột khác với dạng Values (Giá trị)
Paste to another column with the form Values ​​(Values)

Step 4: You delete the previous 2 columns, we only need a single column of phone numbers.

Xóa 2 cột ban đầu, chỉ giữ lại cột tệp số điện thoại +84 không phải công thức
Delete the original 2 columns, only keep the file column phone number +84 is not a formula

The final result you will be given a column of numbers starting with +84 like this.

Đã xử lý xong đầu số +84 cho tệp số điện thoại để target
Finished processing the prefix +84 for the phone number file to target

Step 5 : You save the file as CSV or TXT extension. Because Facebook only accepts these 2 file types. There are so many types of CSV or TXT so you can choose whichever has UTF-18 (UTF-16).

Lưu tệp số điện thoại dưới dạng file CSV
Save the phone number file as a CSV file

Lưu tệp số điện thoại dưới dạng file TXT
Save the phone number file as a TXT file

Suppose there is a time when you want to remarketing the phone number file of many CSV files you created. Please refer to how to merge multiple CSV files into one file .

Upload the phone number file to Facebook Ads

After we have created the file containing the phone number file, we will now push the file to Facebook Ads to create an object file.

Step 1: Go to the ad audience section in the ad manager. Then click the Create Audience button and choose Custom Audiences .

Vào trang Đối tượng, nhấp vào Tạo đối tượng, chọn Đối tượng tùy chỉnh
Go to the Audiences page, click Create Audience, choose Custom Audiences

Step 2: In the menu Create a custom audience, choose Customer List .

Chọn Danh sách khách hàng
Select Customer list

Step 3: In the section Prepare the customer list, click Next .

Nhấp nút Next (Tiếp tục)
Click the Next button.

Step 4: In your List section, there is no customer value column, select No and then click the Next button .

Chọn No và nhấp Next
Select No and click Next

If there is an agreement message when using the custom audience click I accept .

Nhấp nút Tôi chấp nhận
Click the I accept button

Step 5: In the section Add customer list, click the button Upload file .

Tải file tệp số điện thoại lên Facebook Ads
Upload the phone number file to Facebook Ads

Step 6: You choose the correct CSV or TXT file containing the phone number file that we just created. Then, click Next .

Đã tải xong file số điện thoại, nhấp Tiếp
The phone number file has finished downloading, click Next

Step 7: In Identity Match Preview and Match, Facebook reports that they recognize this as phone number data. Click the Upload and Create button .

Đúng định dạng số điện thoại rồi, nhấp Tải lên và tạo
Correct phone number format, click Upload and create

Step 8: You have finished uploading your phone number file to Facebook and receive the message Encrypted and uploaded customer list information. In this example I have 2233 phone numbers. Click the Done button .

Đã tải lên tệp đối tượng bằng số điện thoại trên Facebook Ads
Audience file uploaded by phone number on Facebook Ads

Back on the Audiences page you’ll see a list of customers from a phone number file with status “Loading”. It will load in about 1-2 hours.

Danh sách khác hàng từ tệp số điện thoại trên Facebook Ads
List of customers from the phone number file on Facebook Ads

You can already target the phone number file while creating your Facebook Ads ad. But the file is not large, let’s create the same object to have one more choice and extend the same client file.

Create a Lookalike file from a phone number file on Facebook Ads

To overcome the disadvantage of a phone number file that is too small and expensive advertising costs, we will expand the file by creating a Lookalike file.

Step 1: Also on the Audience page, check the audience file from the phone number just uploaded, then click the Create similar audience button above.

Tích chọn danh sách khách hàng từ tệp số điện thoại, nhấp nút Tạo đối tượng tương tự
Check the list of customers from the phone number file, click the Create similar audience button

Step 2: Choose Vietnam Country, unless you run abroad, choose your target country. Recommended audience size is 1-2%. The less it is, the higher it is, the thinner it is. Then click the Create Audience button.

Chọn quốc gia Việt Nam, tỷ lệ 1-2%
Choose Vietnam country, rate 1-2%

And now you have both new audience files to target when creating your ad. Once created, the file will have the status “Loading”. Wait about 2 hours to finish. But you can create a campaign and target the phone number file right away without having to wait for it to finish downloading.

Đã tạo xong tệp Lookalike từ tệp số điện thoại khách hàng
Have created a Lookalike file from the client phone number file

Choose to target the phone number file when advertising Facebook Ads

You create your campaign as you normally would, but just edit your target audience as follows. Please split up to test.

  • Select only target file number.
  • Select only target Lookalike file of phone number file.
  • Choose both.
Chọn remarketing / target vào tệp số điện thoại trên Facebook Ads
Select remarketing / target on the phone number file on Facebook Ads

Conclusion

Note that the larger the phone number file, the more efficient it will be, and the more accurate the Lookalike creation will be. How do you see this target? Please share the experience below to let you know.

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