The product is too niche, you don’t know how to target. So what do you think about targeting the phone number file on Facebook Ads – target directly at potential customers to multiply the ad’s effectiveness many times over . It is an advanced type of target, also known as remarketing, to the phone file . This type of target is only used for business accounts on Facebook (Facebook Business). If you already have a business account, quickly try this target right away.
Advantages and disadvantages when targeting the Facebook Ads phone number file
Advantages: Target to the phone number file on Facebook Ads helps you advertise the right audience with potential customers. No more wasting the budget for a wide audience. Expand the quality customer file with Lookalike (Lookalike Audiences).
Cons: Usually the phone number file will not be much, when uploaded, it will reduce a number of phone numbers without users on Facebook. So you will create a fairly small audience file, advertising in this file also makes advertising costs more expensive, but the better audience compensates.
To overcome this drawback we can extend the same client file by creating a Lookalike file.
How to get a phone number file to run Facebook Ads
To run the target ad on the phone number file, we must first have the file. Here are a few ways I suggest you.
- Summary of customer data available in the system: Collect all customer data in the entire system of the company, classify customers who have purchased, not purchased, and how long ago. From there you plan to remarketing any phone number file with Facebook Ads for reasonable.
- Scan phone numbers on Facebook : This helps you to collect phone number files outside of the company system. You can scan phone numbers on articles related to your products on other sites. This also helps target competitor custommers on Facebook Ads.
- Buy phone number files: Buy back phone number files, customer data files sold on the internet. Although it is also a way, I do not recommend it because I am not sure about the right customers in the two ways above.
How to upload a phone number file on Facebook Ads
Prepare the file containing the phone number file
Step 1: You need to change all prefixes to +84. Facebook encourages you to always include your country code (Vietnam: +84) as part of your customers’ phone numbers even if all your data comes from the same country.
Normally, a column of numbers in Excel will not display a zero. Use this formula to change the prefix to +84 in Excel.
If your Excel uses commas in a formula:
If your Excel uses semicolons in a formula:
Step 2: Copy the column of the phone number to +84.
Step 3: You paste another column as Values (Values) to have a column of numbers starting with +84, not a formula.
Step 4: You delete the previous 2 columns, we only need a single column of phone numbers.
The final result you will be given a column of numbers starting with +84 like this.
Step 5 : You save the file as CSV or TXT extension. Because Facebook only accepts these 2 file types. There are so many types of CSV or TXT so you can choose whichever has UTF-18 (UTF-16).
Suppose there is a time when you want to remarketing the phone number file of many CSV files you created. Please refer to how to merge multiple CSV files into one file .
Upload the phone number file to Facebook Ads
After we have created the file containing the phone number file, we will now push the file to Facebook Ads to create an object file.
Step 1: Go to the ad audience section in the ad manager. Then click the Create Audience button and choose Custom Audiences .
Step 2: In the menu Create a custom audience, choose Customer List .
Step 3: In the section Prepare the customer list, click Next .
Step 4: In your List section, there is no customer value column, select No and then click the Next button .
If there is an agreement message when using the custom audience click I accept .
Step 5: In the section Add customer list, click the button Upload file .
Step 6: You choose the correct CSV or TXT file containing the phone number file that we just created. Then, click Next .
Step 7: In Identity Match Preview and Match, Facebook reports that they recognize this as phone number data. Click the Upload and Create button .
Step 8: You have finished uploading your phone number file to Facebook and receive the message Encrypted and uploaded customer list information. In this example I have 2233 phone numbers. Click the Done button .
Back on the Audiences page you’ll see a list of customers from a phone number file with status “Loading”. It will load in about 1-2 hours.
You can already target the phone number file while creating your Facebook Ads ad. But the file is not large, let’s create the same object to have one more choice and extend the same client file.
Create a Lookalike file from a phone number file on Facebook Ads
To overcome the disadvantage of a phone number file that is too small and expensive advertising costs, we will expand the file by creating a Lookalike file.
Step 1: Also on the Audience page, check the audience file from the phone number just uploaded, then click the Create similar audience button above.
Step 2: Choose Vietnam Country, unless you run abroad, choose your target country. Recommended audience size is 1-2%. The less it is, the higher it is, the thinner it is. Then click the Create Audience button.
And now you have both new audience files to target when creating your ad. Once created, the file will have the status “Loading”. Wait about 2 hours to finish. But you can create a campaign and target the phone number file right away without having to wait for it to finish downloading.
Choose to target the phone number file when advertising Facebook Ads
You create your campaign as you normally would, but just edit your target audience as follows. Please split up to test.
- Select only target file number.
- Select only target Lookalike file of phone number file.
- Choose both.
Note that the larger the phone number file, the more efficient it will be, and the more accurate the Lookalike creation will be. How do you see this target? Please share the experience below to let you know.