If traditional targeting takes a long time to work, why not think about how to target competitors audience on Facebook and advertise directly to people who “have a need” for your product. This article will be very long if written in full, so I have cut the last 2 parts of the article into 2 other articles to guide those 2 parts better. Remember to click on the link to see each part.
Advantages and disadvantages of target competitors
Advantages: When you target competitors, you will not save time and money creating funnels, creating demand for new customers. You only take the step of running sales ads to customers interested in products on competitors’ pages.
Cons: These days, real customers with mixed seeding, only real competitors know, and you don’t. So it’s also possible that you’ve landed a file containing seeding of your competitors, not potential customers. But don’t worry; usually, the seeding / real customer rate is minimal, especially the mature sites, which almost only have real customers.
Steps to target competitors audience
Find out the pages of competitors in the same industry on Facebook
On your site or any competitor’s page, go to the About section. Then you click on the site’s category. For example, Lucid Gen’s category is Blogger, Personal Blog, and Beauty – Cosmetics & Personal Care (I just added this as an example for the article).
Here I will choose a genuine page with a green check. For example, you can choose more pages below.
After you have found the pages of competitors in the same industry. The next thing we need to do is find the articles that are attracting their interaction. Follow the instructions below.
Find your competitor’s highly interactive posts
There will be 2 types of articles on a page: articles posted directly on the page and hidden articles that are not visible on the page because of running ads. I will show you how to find both types.
Find articles right on the page
The page is too easy; scroll until you find posts with lots of interactions (likes and comments) like this.
When you find any post, save it. There are 3 ways to save as follows:
Share they’s posts on your profile: It’s easy, but lest your friends see you sharing too much, they unfollow it.
Save with direct link: By clicking on the post date section. Save it in note or Excel.
Save the article for later viewing: you click the 3-dot button at the top right of the article, select Save Post.
Go to the Saved section on the left menu column to review your saved posts on the Facebook homepage (https://www.facebook.com/saved/).
In case you do not see any posts that report a lot of interaction, there are 2 cases:
- Competitors create articles in ads manager, so highly interactive promotional articles don’t appear on the page for you to find.
- You hit the opponent’s page is too small, they don’t have anything.
Become the target of your competitors’ ads to find promotional articles
Step 1: First, we need to determine if the competitor is running ads. You find the Page Transparency section and click View all.
Step 2: Please see Ads from this Page. If it says “This page is running ads” then it is correct. Click the Go to Ad Library button to see what they’re promoting.
Here you need to take a look to remember a little bit about their advertising form, but we can’t get the article link here.
Step 3: Become a customer in their ad audience. It’s effortless. You just like their page and the articles on their page. After that, surf Facebook on your phone when you see their ad post appear, save it.
Scan phone numbers on competitor posts
After collecting many interactive article links about your product, you need to use the tool to get the phone numbers on Facebook of people who has interacted and commented on those posts.
This tool can scan all the phone numbers of Likes and comments, just one click on the “Scan All” button. You refer to offline. Here are some pictures when using this tool.
Click on the list of Likes or see in the comment section there will be a “Scan All” button.
After scanning, click on the utility icon above to export the Excel file.
Click the Export View button to download an Excel file containing the customer phone number file on the competitor site.
This is an Excel file containing phone numbers of competitors audience when scanned with this tool.
How to target competitors audience on Facebook Ads
After you have the phone number files available by the above method, see the article on how to target the phone number file on Facebook Ads. This is the final step to target competitors on Facebook Ads.
Briefly summarized like this, that article will show you how to change the +84 standard number in bulk, then we will upload this file to become the object of Facebook Ads.
Once you’ve created the audience file with a phone number, I will also show you how to create a Lookalike file to expand the customer file. Finally, we can choose 1 of 2 or both of these files when creating Facebook Ads ads.
If you’re tired of traditional targeting, try to target competitors audience on Facebook. It can help you grow your sales. How do you see this target? Would you please share your experience in the comments below?