Doing business on Shopee, one of the factors affecting customers’ purchasing decisions is the rating. Products with a rating of 4 to 5 stars, good rating content will make customers feel secure to decide. Today, Lucid Gen will show you how to effectively increase Shopee rating and ensure the safety of your shop.
The advantage of a shop with a high rating
Ratings do not only affect customer buying behavior. Lucid Gen will suggest some advantages of Shopee with a high rating to know the importance of increasing Shopee rating.
- No one wants to be a guinea pig: Customers are often afraid of a product that no one has bought or has no ratings yet. They don’t want to be the first to test the product. Put yourself in the shoes of your customers, you will understand what they are thinking when they see your product.
- Prestige, I will prioritize buying from this shop: If you have a good rating, you will score points in the eyes of customers. They may see many other shop products, but they still have you in mind. You stay until the end when they have consulted many other shops and made a decision.
- Products show more: You easily see this when searching for a certain product on Shopee,. Products with high sales and good ratings will be prioritized to display (except for ads).
- Meet the standards of the required floor: Some exchanges will have reward policies or requirements for shops to participate in certain programs. And a good rating factor can affect your shop’s standards.
Prepare before increasing Shopee rating
If you have decided to increase your Shopee rating, prepare a few things below before you start.
List of products that need to increase the rating
Some of you will think that every product needs to be increased, no need to make a list. It’s okay if you feel this is suitable for your shop. Lucid Gen also thinks that new shops and small products don’t need to make a list. But with shops that have many products or have been sold for a long time, it will be different, and these shops should make a list of products that need ratings to serve other plans, for example:
- Focusing on a group of new products for sale, not having many purchases, not having many ratings. Reduce time and effort (resources) for already selling products.
- Focus on products that are about to participate in the floor’s promotions instead of increasing ratings across many products.
Product price list for the purpose of increasing rating
Your goal is to increase Shopee’s product rating. Keep this goal in mind for the new price list. Lucid Gen suggests the criteria for making product rating prices is “Sold without loss is fine, just need to increase the rating”.
Product rating price = Cost of goods / (1 – % Cost on the floor) + Other costs = Cost cost + Cost on the floor + Other costs
- Cost on the floor: Each floor will have different fees, calculate how much percentage (%) of revenue you lose when selling a product for the floor. The total percentage of the floor cost plus the percentage of discount codes (vouchers) being applied to that product.
- Other costs: Packaging, packing, Freeship…
This new price list is not for you to fix product prices on the floor. This price list lets you know how much you can sell for the lowest price without losing. From there, you can reduce the price to increase purchases, participate in the floor’s programs, and apply for ways to increase Shopee rating that Lucid Gen is about to share below.
A reserve money
Revenue on the exchange only pays you on a certain day of the month. So you need an amount of money available in advance to pay for increasing product ratings. If you are an employee, please tell your boss and ask for an advance without VAT.
Safe ways to increase Shopee rating
It looks like you’re ready. Now Lucid Gen will introduce you to safe ways to increase ratings and describe each in detail.
Increase rating via group Facebook channel
This is the first channel Lucid Gen has deployed and has quite good results, but you have to “didly compensate”. The key to this approach is “refund”. You will not need a discount on the floor > the rating people buy at the current price on the floor (you can also apply a voucher) > They receive the goods and the rating for the product > They send you the rating results and bank account > You refund them immediately as promised (so Lucid Gen said to prepare some money in advance).
Refund = Order payment – Selling price rating
Use this formula and explain it to the people who inbox you. Because the price on the floor is different every day when you join many discount programs of the floor. So you only promise the viewer that they will buy the product at the right price, no matter how the price on the floor changes, and make sure that the rating is the best possible price; no program has a better price.
Step 1: Go to Facebook and search for keywords: Shopee rating, Lazada rating, Tiki rating. Please join those groups and wait for admin approval.
Step 2: Learn the group rules, see other people’s sample posts, and compose a post similar to yours. There will be some groups that require you to pay an admin fee to post, which costs a bit.
Usually, in the content, you will also clearly state your rules about the refund. For example:
B1: Comment or inbox me to send the purchase link.
B2: Buy and send your order code.
B3: rating and send me a photo of the rating content for an immediate refund.
This is a picture I made on the Facebook page to demo for you. If you post it in the group, use your personal profile.
Step 3: Interact with people who rate through posts as well as in messages. Explain the questions to them. After they place an order, you have to wait until they receive the goods, complete the rating, and then refund them.
Increase the rating through the company’s internal channel
If your company or shop has many employees, this is a good resource that you can take advantage of. For this resource, I will divide it into 2 directions to deploy to increase Shopee rating. You can implement either direction or both, but not simultaneously, because it will easily mess up the cost calculation.
Direction 1: Apply rating price to company employees
This direction will be similar to how to increase the rating via the Facebook group. Let’s ask why we try to sell cheaply to outsiders to increase the rating, but our employees do not get those incentives?
Use the rating price list for company employees, but be prepared to notify your entire company in terms of formality.
Direction 2: Advance money for employees to buy products and ratings
This direction is more different and more imperative. Employees will not buy real products, and they only buy to increase the rating for the company, then your products will return the product to the company.
Step 1: You need to make a list of company employees and a list of products that need to increase the rating on Shopee.
Step 2: Based on the product price, you will advance each employee an amount (it is better to have a surplus, not a shortage) and ask them to buy the product you specify to increase the rating.
Step 3: After they finish rating, summarize information such as order code and the remaining amount (missing) to finalize with the accounting department.
Note: Please ask the employee to go home before ordering (to be different from the WiFi network); the delivery address is the employee’s home, not the company.
Increase ratings through channels of acquaintances
Trust and prestige are already available for acquaintances, and you need to create a hidden voucher code. Then send to your acquaintances that you have this special discount code that you want to give them to ask them to rate the product for you. They may or may not buy, but if they buy, you will definitely get an increase in product rating on Shopee, yes.
In addition to familiar channels, you can also apply the same policy as Facebook groups. You can also work with other shops to increase the rating for each other, invite a group of shops to play together, and sometimes there are new products, then ask them to buy virtual orders (delivery only boxes without products) to increase a few items quickly—first sale and rating.
Send messages to take care of customers who have purchased products
All exchanges have the feature of sending bulk messages to customers who have purchased products. If you don’t use it, it’s a waste. Send messages to customers who have purchased to ask how they feel about the product, giving them a voucher code or something as customer gratitude. If they respond well, the next step is to ask them to rate the product for you.
Product packaging and thank you letter
It is your product that also affects the morale of the customer rating. If you sell modern-style products such as phones, laptops, men’s and women’s clothes, etc. Pack it in a beautiful box and include a thank you letter with a clever rating. You will get more reviews after a while.
Give gifts to encourage customers with good ratings
In parallel with how to increase the rating by sending messages and letters of thanks. You can do one more action is to give a small gift (As shown in the picture above, POLOMAN gave me a black boxer brief). For the thank you letter, you should include the general product when you ship it. For sending messages, you should cleverly say that after the customer has finished rating the previously purchased product, you will give the customer a gift.
Increase sales by any means
Increasing sales will increase your chances of getting ratings. To increase the rating and price list calculated above, you should strongly participate in all the existing programs of the floor, create vouchers, deals with shock prices … As long as you sell without a loss. Here to introduce to you a way to make your products stand out more is to create Shopee photo frames in bulk.
How to increase Shopee rating risky
The riskiest way that Lucid Gen wants to talk about here is to use services to increase Shopee rating. The ways to increase the rating that Lucid Gen shared above you can read and understand how it works. But the services will not be convenient to share with you how they do. They also do not commit if your shop is locked.
Lucid Gen once asked service providers to increase Shopee rating, and there was a place that said, “the rate of locked shops is very low”. For Lucid Gen, it’s also possible that low is possible; what if I’m unlucky to be locked. If you are thinking of using services to increase Shopee rating, please find out carefully.
Notes when increasing Shopee rating
- Do not use your Shopee channel management device to buy goods: If you use the same device that has logged in to manage the shop to buy goods on your shop, it is very easy to be warned, warned many times, beware of the lock. shop.
- Don’t shop while sharing a WiFi network: similar to the above, exchanges can understand you or your employees are intentionally ordering products for the company.
- Do not use a delivery address near the warehouse: What is too easy is difficult to get good results, please deliver the product to your home, lover, relative, not to the company. It’s a bit hard to get the goods but without being suspicious of the exchanges.
- Do not ask one person to rate all products: Divide each person to rate a few products (unless your shop has too few products).
Frequently asked questions
- How to write content when increasing Shopee rating?
Make the content a little natural, like you buy products for other shops. Attaching pictures and videos would be great.
- How much rating should be increased for each product?
Depending on each shop, for example, Lucid Gen wants each product to have at least 50 reivew.
- Why hasn’t the rating appeared on the product page yet?
The floor is laggy, you wait until the next day or a little bit to see the new rating.
- When should the rating increase?
Should increase when the product is new to sale, the product has a lower review than you would like, and the product is about to participate in promotions or advertising.
The ways to increase Shopee rating above are the practical experience of Lucid Gen deployed. Hopefully, the article has suggested to you suitable directions for your shop to increase product rating. If you found this article useful and have helped you, please leave a comment and rate the article for Lucid Gen to improve the following articles. Thank you!