When you sell on Shopee, Lazada or Tiki, ratings are one of the factors that most influence a customer’s decision to buy. Products with 4 to 5 stars and positive reviews make customers feel confident enough to order. In this article, Lucid Gen will show you effective ways to get more ratings on Shopee, Lazada and Tiki while keeping your shop safe.
Why a highly rated shop has the advantage
Ratings affect more than just buying behavior. Here are a few advantages of a highly rated shop, so you can see why ratings matter so much.
- Nobody wants to be the guinea pig: Customers tend to hesitate when a product has no buyers or no ratings yet. They don’t want to be the first to test it. Put yourself in their shoes and you’ll understand what they think when they see your product.
- “This shop looks trustworthy, I’ll buy from them”: Good ratings earn you points in the customer’s eyes. They may browse products from many other shops, but your shop stays on their mind. You’re still in the running at the end, after they’ve compared other shops and are ready to decide.
- Your products get shown more: You can easily see this when searching for a product on Shopee, Lazada or Tiki. Products with many sales and good ratings are given priority in the results (ads aside).
- Meeting the platform’s requirements: Some platforms have reward policies or requirements a shop must meet to join certain programs. Good ratings can affect whether your shop meets those standards.
What to prepare before you start
Once you’ve decided to work on your ratings, prepare the following before you start.
A list of products that need more ratings
Some of you may think every product needs more ratings, so why bother with a list? That’s fine if it suits your shop. Lucid Gen also thinks new shops with only a few products don’t need a list. But shops with many products, or shops that have been selling for a long time, are different. They should make a list of products that need ratings to support other plans, for example:
- Focusing on a group of newly listed products that don’t have many purchases or ratings yet, and spending less time and effort (resources) on products that already sell well.
- Focusing on products that are about to join the platform’s promotions, instead of spreading your efforts across many products.
Safe ways to get more ratings
Looks like you’re ready. Now Lucid Gen will walk you through safe ways to get more ratings and explain each one in detail.
Send follow-up messages to customers who bought your products
All the platforms let you send bulk messages to customers who have bought your products. It would be a waste not to use this. Message your buyers to ask how they like the product and whether they need any help. At the end, you can remind them to leave an honest rating if they have time. If they aren’t satisfied, help them first.
Product packaging and a thank-you note
The product itself also affects how willing customers are to leave a rating. If you sell modern-style products such as phones, laptops, men’s and women’s clothing… pack them in a nice box and include a thank-you note with a gentle reminder to leave an honest rating. You’ll get more reviews over time.
Include a small gift as a thank-you
Along with messages and thank-you notes, you can include a small gift in the order (in the picture above, POLOMAN gave me a pair of black boxer briefs). Send the gift with every order as a thank-you, whether or not the customer leaves a rating. Don’t promise a gift after the customer rates the product, because the platforms prohibit rating manipulation and your shop may have its ratings removed or even get locked.
Increase your sales in every way you can
More sales means more chances to get ratings. To get real ratings from real orders, join every program the platform offers, create vouchers, run deals with great prices… as long as you don’t sell at a loss. While we’re at it, here’s one way to make your products stand out: create Shopee photo frames in bulk.
Frequently asked questions
- How many ratings does each product need?
There is no fixed number. Lucid Gen finds that a few dozen real ratings are enough for customers to feel confident, so let them come naturally from real orders instead of chasing a target. - Why haven’t new ratings appeared on the product page yet?
The platform is just slow to update. Wait a little while or until the next day and the new ratings will show up. - When should you focus on asking for ratings?
Focus on it when a product is newly listed, when its reviews are lower than you’d like, and when it’s about to join a promotion or an ad campaign.
Conclusion
The methods above come from Lucid Gen’s own hands-on experience. I hope this article has given you some ideas that fit your shop. If you found it helpful, please leave a comment so Lucid Gen can keep improving future articles. Thank you!
