How to add users to Google Analytics and Tag Manager

Add users to Google Analytics, and Tag Manager helps you securely share permissions with subordinates or agency partners. This is a must to help measure and report for digital marketing campaigns. If you do not have 2 accounts, see how to add Google Analytics into your website or add Google Tag Manager into your website. In case you need to guide someone, please send this article to them immediately. I will guide you in detail.

Google Analytics user permissions

The Account level and Property level permissions of Google Analytics are quite similar. Permissions at the account level will take effect on the properties of that account.

Note: We will usually add users at the Property level and grant user permissions at Collaborate or Edit. Do not grant user permissions at User management or Account level permissions if the recipient does not have the appropriate responsibility.

Account level

  • User management : manage all users from account level to property level, excluding other permissions.
  • Permissions like property level (see below) but apply to all properties contained in the account.

Property level

  • Read and analyze: this is the safest level, just to see the indicators.
  • Collaborate (including reading and analytics): view metrics and use an Analytics feature.
  • Editing (including collaboration, reading and analysis): can configure everything of the property.
  • User management: can only manage users in that property, excluding the above permissions.

Google Tag Manager user permissions

Rights Account level and container level of Google Tag Manager are separated. Account level is only used to manage users, not including container level permissions.

Note: we will often add users to the Container level and grant user permissions at Publish. It is not recommended to grant user permissions to the Administrator if they do not have the appropriate responsibilities.

Account level

  • Administrators: manage users from account level to container level, excluding container permissions.
  • User: just to view the account’s information and get the container level permissions.

Container level

  • Read: just to see the settings at the container level.
  • Editing (including reading): tags, triggers, and variables can be configured, but must be submitted for review by someone with higher authority.
  • Accept (including reading and editing): approves and edits profiles but is not published.
  • Publish (including read, edit and accept): is the highest permission of the container level, all configurations take effect only after publishing. You should grant this user permission at to employees and agencies for them to configure and publish for you.

Instructions for adding users to Google Analytics

Granting user permissions at the account level

Step 1: You go to analytics.google.com, click Settings in the left menu. On the right, select the correct account and then click Manage user account level in the menu below.

Go to Manage users account level Google Analytics
Go to Manage users account level Google Analytics

Step 2: A list of account level users appears; click the plus button and select Add user.

Click the plus sign and select add Google Analytics user
Click the plus sign and select add Google Analytics user

Step 3: You enter the user’s Gmail address and select the account level permissions depending on your purpose, then click the Add button above, and you’re done.

Enter email and select user permissions
Enter email and select user permissions

Granting user permissions at the property level

Step 1: You access your Google Analytics account and click the settings button in the left menu. Select the right account, the right attribute, and then click Manage property level users in the menu below.

Go to user management property level Google Analytics
Go to user management property level Google Analytics

Step 2: A list of property level users appears, click the plus button and select Add user.

Click the plus sign and add a user
Click the plus sign and add a user

Step 3: You enter your Gmail address of the user and integrates choose the powers property level depending on your purpose. Then you click the Add button above, and you’re done.

Enter email and select user permissions
Enter email and select user permissions

The user will receive an email notification like this. Here is not talking about confirmation at all; the user needs to access Google Analytics to see that the account or properties have been granted user permissions.

Email notification that granting user permissions to Google Analytics is successful
Email notification that granting user permissions to Google Analytics is successful

Edit Google Analytics Permissions

Step 1: You go to Google Analytics, click settings on the left menu, and select User management on the right. This step depends on the account level user or the property level user, which will operate differently.

Go to Manage users account level Google Analytics
Go to Manage users account level Google Analytics
Go to user management property level Google Analytics
Go to user management property level Google Analytics

Step 2: You click the menu button of the user to edit and select View information about user permissions.

View information about Google Analytics user permissions
View information about Google Analytics user permissions

Step 3: You click on the area with the pencil button to edit the user’s permissions.

Edit Google Analytics Permissions
Edit Google Analytics Permissions

Step 4: The blue part above is the account level permission; the above permission will apply to all properties. The red section below is a single property level permission; clicking on it will reveal the attribute’s permission options.

Edit Google Analytics User Permissions
Edit Google Analytics User Permissions

For example, if you click to edit a single property level permission, you will get the following options, note that you should not share user management rights if their role does not need that permission.

Fix property level Google Analytics permission
Fix property level Google Analytics permission

Remove users from Google Analytics

Step 1: To remove a user from Google Analytics, go to your account and select settings on the left menu; you go to User management on the right. Depending on the user at the account level or property level, there will be different ways to enter as follows:

Go to Manage users account level Google Analytics
Go to Manage users account level Google Analytics
Go to user management property level Google Analytics
Go to user management property level Google Analytics

Step 2: You click the menu button of the user to be removed and select Remove access.

Remove access to Google Analytics
Remove access to Google Analytics

Step 3: You click on the word Delete on the confirmation window to delete access to complete.

Confirm Google Analytics Permission Removal
Confirm Google Analytics Permission Removal

Instructions for adding users to Google Tag Manager

Granting user permissions at the account level

Step 1: You go to several tagmanager.google.com accounts, then you click the menu button in the right corner of the account and select Manage Users.

Go to user management account level Google Tag Manager
Go to user management account level Google Tag Manager

Step 2: You click the plus button and select Add user.

Add user to Google Tag Manager
Add user to Google Tag Manager

Step 3: You click the user’s Gmail address and select the account level permissions; administrator rights are the highest and can remove you from the account, which is the red part on the picture. The blue part is the container level permission, and you can select a container individually or click Set all to install once for all containers.

Add users who need grant user permissions Google Tag Manager
Enter email and select user permissions in Google Tag Manager

If you click on the blue area to grant user permissions at the container level, you should select all permissions.

Granting user permissions at container level in Google Tag Manager
Granting user permissions at container level in Google Tag Manager

Granting user permissions at the container level

Step 1: Go to your Google Tag Manager account and click the menu button of the container that needs grant user permissions and select Manage Users.

Go to user management property level Google Tag Manager
Go to user management property level Google Tag Manager

Step 2: You click the plus button and select Add user.

Add users to Google Tag Manager
Add users to Google Tag Manager

Step 3: You enter the user’s Gmail address, select all permissions, and then click the Invite button.

Enter email and select user permissions in Google Tag Manager
Enter email and select user permissions in Google Tag Manager

After inviting, you will see the user’s status as Waiting for the user to process the invitation; Google will send them an email to let them know to confirm. Please see below for the steps to confirm.

User needs to accept the invitation
The user needs to accept the invitation

Confirm email invitation

Step 1: To confirm access to the Google Tag Manager container, you can go directly to Google Tag Manager or open Google’s email and then click the Open invitation in the Google Tag Manager button.

Email notification confirming granting user permissions to Google Tag Manager
Email notification confirming granting user permissions to Google Tag Manager

Step 2: You click on the Invitation section to see the pending invitations.

Click Invitation on Google Tag Manager
Click Invitation on Google Tag Manager

Step 3: Click the Accept button to complete, then reload the Google Tag Manager page, and you will see a new account or container that has been granted user permissions.

Accept the invitation to share the Google Tag Manager permission
Accept the invitation to share the Google Tag Manager permission

Edit Google Tag Manager permissions

Step 1: Go to your Google Tag Manager account and then open the User Management section. Depending on the user at the account level or the container level, different manipulations will follow.

Go to user management account level Google Tag Manager
Go to user management account level Google Tag Manager
Go to user management property level Google Tag Manager
Go to user management property level Google Tag Manager

Step 2: You click the menu button of the user to edit and select View information about user permissions.

View information about Google Tag Manager user permissions
View information about Google Tag Manager user permissions

Step 3: You click on the area with the pencil icon to edit user permissions.

Edit Google Tag Manager permissions
Edit Google Tag Manager permissions

Step 4: You correct the user’s permissions; the blue part above is the account level permissions. The red part below is the permission to grant the property, and you can go to each property or click the See all containers line to edit once for the entire container.

Edit Google Tag Manager user permissions
Edit Google Tag Manager user permissions

If you edit the container, you will see the following options.

Edit permission property level Google Tag Manager
Edit permission property level Google Tag Manager

Remove users from Google Tag Manager

Step 1: To delete a user on Google Tag Manager, go to the account and then the User Management section. Depending on the user at the account level or the property level, the operation will be different.

Go to user management account level Google Tag Manager
Go to user management account level Google Tag Manager
Go to user management property level Google Tag Manager
Go to user management property level Google Tag Manager

Step 2: You click the menu button of the user to be removed and select Remove access.

Remove permissions on Google Tag Manager
Remove permissions on Google Tag Manager

Step 3: You click on the word Delete on the confirmation window to delete access to complete.

Confirm removal of Google Tag Manager permission
Confirm removal of Google Tag Manager permission

Epilogue

Remember that the Administrator permission on Google Tag Manager and the User Management permission of Google Analytics are the two highest permissions, which can remove you from your account; you only grant this user permission to those who really have the role necessary. For the rest of the rights, please feel free to share.

If you are still unsure where to leave a comment below, I will answer for you or assist you if possible.

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Trần Ngọc Minh Hiếu

Trần Ngọc Minh Hiếu

I am currently working as a Data Analyst; before that, I worked in Digital Marketing. Blogging is a joy, helping me share my knowledge and experiences from life and work. You can donate to me here.

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