If traditional target types take a long time to be effective, why not try targeting your competitors’ customers on Facebook and advertise directly to people who “already have a demand” for your product. This article, if you write the full article, will be very long, so I have cut the last 2 parts of the article into 2 other articles to be able to guide them more clearly. Remember to click on the link to see each part.
Advantages and disadvantages of target on competitors’ customers
Advantage: When targeting at the competitor’s customers, you will not save time and cost to create funnel, create demand for new customers. You just run a sales ad to customers who are interested in products on your competitor’s site.
Disadvantage: Real customers with mixed seeding, only competitors really know, and you don’t. So there is a possibility that you may also have a file containing seeding from your competitor, not the potential customer. But do not worry, usually the seeding rate / real customer is very small, especially on mature sites, there are almost only real customers.
Steps to target a competitor’s customers
Find out what competitors’ pages are on Facebook
On your page or any competitor’s page, navigate to the Introduction section . Then you click on the category of the page . For example, Lucid Gen’s category is Blogger, Personal Blog and Beauty – Cosmetics & Personal Care (I just added this as an example for the article).
Here I will choose a great site with a green accent, for example, you can choose many pages below.
Once you’ve found your competitors in the same industry. The next thing we need to do is find articles that are attracting their engagement. Please follow the instructions below.
Find competitor’s interactive posts
On a page, there will be 2 types of posts: articles posted directly on the page and hidden articles that are not visible on the page because of running ads. I will guide you on how to find both types.
Find articles right on the page
Right on the page is too easy, scroll through until you find articles with lots of engagement (Like and comment) like this.
When you find any, save it. There are 3 ways to save as follows:
Share on your personal page: It’s also easy, but lest your friends see you share too much they unfollow.
Save as Direct Link: By clicking on the post date, you will get the link for that post. Please save it in notes or Excel.
Save articles for later viewing: you click the 3-dot button at the top right of the post, select Save article.
On the home page of Facebook, go to the Saved section on the left menu column to review your saved posts.
In case you do not see any articles that report many interactions, there are 2 cases:
- The competitor created the post in the ad manager so the posts with lots of engagement wouldn’t appear on the page for you to find.
- You hit the competitor’s page too small, they don’t have anything.
Become an advertiser of your competitor to find promotional articles
Step 1: First we need to determine if competitors are running ads or not. Go to the Transparency section of the page , click View all .
Step 2: Please see Ads from this Page. If it says “This page is running ads” then it is correct. Click the Go to Ad Library button to see how they’re promoting articles.
Here you just need to take a look to remember a little bit about their advertisement, but we can not get the article link here.
Step 3: Become a customer in their ad audience. Simply like their page and their posts . Then just surf Facebook on your phone when you see their ad appear, please save it .
Scan phone number on competitor’s posts
After collecting quite a few links to articles with many interactions about your product. Now you need to use the tool to get the phone numbers on Facebook of those who have interacted with and commented on those posts.
This tool can scan all the phone numbers of Like and comment, just one click on the button “Scan All”. You refer to offline. Below are some pictures when using this tool.
Clicking on the list of Likes or viewing in the comments will have a button “Scan all”.
After scanning, click on the utility icon above to export the Excel file.
Click the Export preview file button to download the Excel file containing the customer’s phone number file on the competitor site.
This is an Excel file that contains a file of a competitor’s customer number when scanned with this tool.
Target a competitor’s customers on Facebook Ads
After you have available the phone number files above, please see the article on how to target the phone number file on Facebook . This is the last step to target a competitor’s customers on Facebook Ads.
A brief summary like this, that article will guide you how to batch change the prefix +84, then we will upload this file to the object of Facebook Ads.
Once we have created the object file by phone number, we will also guide you how to create a Lookalike file to expand the customer file. Finally, we can choose 1 of 2 or both of these files when creating Facebook Ads ads.
If you are too bored with traditional target types then try to target this competitor’s customers. Maybe sales boom, why. You see how this target is like, please share the experience below to let you know.