Excluding all app categories from your Google Display Network campaign can help you check for up to 70% of your budget. Especially for those who are advertising the website. Explain why you feel that running e-education burns a lot of budget but is ineffective. Now, follow Lucid Gen's instructions to save money today.
What to know about where to place an app with GDN
How many app categories are there on
GDN? There are currently 141 GDN app categories, of which 84 are Apple AppStore, 56 Google Play categories, and 1 Windows Phone Apps.
When should all GDN application sales be exclude
d? When you run ads that lead to a regular website, you should exclude app categories. Because it's only suitable for you to advertise app settings.
What are the benefits when you exclude the GDN application ca
tegory? Budget savings are the first, followed by targeting the right audience because when advertising websites, the audience is passionate about gaming, where to convert.
How many ways to exclude an app category from an EFA campaign, which one to choose? There a
re two ways. Way 1 is to do it directly on the web interface of Google Ads, suitable for you with few campaigns, few accounts. Way 2 is to do on Google Ads Editor software, suitable for you who have many campaigns, multiple accounts.
Exclude all EFA application categories
Follow these steps to exclude the entire app category on your GDN advertising campaign.
Step 1: Sign in to your Google Ads account, select your GDN campaign, and click in the following order.
Your GDN campaign > Placements > Exclusions > Edit > Exclude locations.
Step 2: You choose to exclude from Campaigns or Accounts (to apply all campaigns), then you click App categories (141).
Step 3: You open the details of the categories, add them to each small category until all 141 categories are selected, and then click Save.
That's it, you've already removed 141 categories of apps on the ad campaign.
But if you find this quite time-wasty because you have to click on 141 categories of apps, try it right below. It's done once.
Exclude all GDN apps with Google Ads Editor
Please download the Google Ads Editor software and install it on the machine. You then open the software up and follow the instructions to turn off all apps on the display campaign.
Step 1: When you first open Google Ads Editor you need to add Google Ads accounts, click the Add button.
Step 2: You click the Open browser button to sign in. Keep in mind that you'll need to have your Google Ads account's Gmail sign-in browser open.
Step 3: The website opens, you choose the Gmail account of the Google Ads account that you want to add to google ads editor.
Step 4: Click the Allow button.
Step 5: You copy the code and then reopen google ads editor to paste it in.
Step 6: Paste in your Google Ads account login code, and then click the OK button.
Step 7: If you're a Google Ads MCC you choose the child account that you want to exclude all apps on your campaign from showing and then click OK.
Step 8: You just leave all your campaigns and click OK.
So the process of adding a Google Ads account and all its campaigns to Google Ads Editor is done. We're just waiting for this book to run.
Step 9: Select the display campaign that you want to exclude the entire app. Then click in the following order.
Your GDN campaign > Keywords and targeting > Mobile app catalogue, Negative > Plus > List of mobile app categories negative campaign level.
Step 10: Select All Apps and click OK.
Step 11: Click Post in the upper-right corner and then continue clicking Post in a small window.
That's it, you've excluded all apps from your display campaign. You can click[Ctrl] [C]to copy and then paste into other display campaigns quickly.
If your campaign is fully installed, you can copy your Google Ads ad campaign and then change the ad template to save time.
After excluding all apps from your GDN display ad campaign, keep an eye out for a significant reduction in your budget. Also read more about google ads tutorials. If you have a question, leave it under the comments. ^_^