Excluding all categories of apps from your GDN (Google Display Network) campaign can save you up to 70% of your budget. Especially for those who are advertising the website. Explain why you feel that running GDN burns a lot of budgets but is not efficient. Now, follow Lucid Gen’s guide to save your budget today.
Things to know about app placement with GDN
How many categories of apps are there on GDN?
There are currently 141 categories of GDN apps, of which 84 are Apple AppStore, 56 are Google Play and 1 are Windows Phone Apps.
When should all GDN application entries be excluded?
When you run ads that lead to a regular website, it is advisable to exclude app categories. Because it is only suitable for you to advertise the app install only.
What are the benefits of excluding the Google Display Network application category?
The saving budget is the first, followed by targeting the right audience because when advertising the website, the audience loves to play games, so where does it convert.
There are several ways to exclude app categories from GDN campaigns, which one should I choose?
Have 2 ways. Option 1 is to do it directly on the web interface of Google Ads, suitable for you with few campaigns and few accounts. Method 2 is to do it on Google Ads Editor software, suitable for you who have multiple campaigns and multiple accounts.
Exclude all categories of GDN applications
Follow these steps to exclude the entire category of apps from your GDN ad campaigns.
Step 1: Sign in to your Google Ads account, choose your GDN campaign and click in the following order.
Your GDN campaign> Placement> Exclude> Edit> Exclude placements.
Step 2: Choose to exclude from Campaigns or Account (to apply all campaigns), then click on App categories (141).
Step 3 : You open the detailed categories, tick each category until all 141 categories have been selected and then click Save .
That’s it, you have eliminated 141 categories of apps from display advertising campaign.
But if you find this way quite time consuming because you have to click on up to 141 application categories, then try below. Choose once is done.
Exclude all GDN apps with Google Ads Editor
Download the Google Ads Editor software and install it on your computer. Then, open the software and follow the instructions to disable all applications on display campaigns.
Step 1: The first time you open Google Ads Editor you need to add Google Ads accounts, click the Add button.
Step 2: Click the Open browser button to login . Note that you need to open your Google Ads account’s Gmail login browser.
Step 3: The website opens, you select the Gmail account of the Google Ads account that you want to add to Google Ads Editor.
Step 4: Click the button Allow button.
Step 5: You copy the code and reopen Google Ads Editor to paste into.
Step 6: You paste login account on Google Ads and click the button OK.
Step 7: You if Google Ads MCC you select the account you that you want to exclude all the apps on your display campaigns, then click OK.
Step 8: Leave all campaigns and click OK.
That’s it, the process of adding your Google Ads account and all its campaigns to Google Ads Editor. We just waited for this window to run.
Step 9: You choose the display campaign for which you want to exclude all apps. Then click in the following order.
Your GDN campaign> Keywords and targeting> Mobile app category, Negation> Plus sign> Campaign-level negative mobile app category.
Step 10: You select All Apps (all applications) and then click OK.
Step 11: Click Post in the upper right corner and then continue to click Post in the small window.
That’s it, you’ve excluded all apps from your display campaign. You can press [Ctrl] [C] to copy and paste in other display campaigns quickly.
If your campaign has a complete setup, you can copy your Google Ads ad campaign and change your ad template to save time.
After excluding all apps from your GDN display ad campaign, keep an eye on whether your consumption budget drops significantly. Also, please read more about the tutorials on Google Ads .If you have questions, feel free to leave them in the comments. ^ _ ^