For longtime Google advertising professionals, McC Google Ads account is very familiar and extremely important, necessary to serve the work. However, for new advertisers who learn about Google Ads, or agency customers are very vague about Google Ads MCC account, do not know the great benefits of it. Today, I will join you to find out what a Google MCC account is? The benefits, how to create a new Google MCC account and use it correctly.
What is a Google MCC account
MCC stands for My Client Center, which translates into Vietnamese as My Client Center. A Google MCC account is a Manager Account (similar to a Facebook Business account).
With only 1 Google MCC account users can create and manage multiple child accounts at the same time to help users easily control many different ad accounts, saving time and effort.
The benefits of Google MCC Adwords
Using a Google MCC management account gives users great benefits such as:
Easily manage all available Google Ads accounts with a single
MCC Using only a single login and password, users can access all available Googe Ads accounts to manage, including other people’s Google Ads accounts.
Manage and track all campaigns, billing invoices from all Google Ads accounts owne
dWith Google MCC, on the account’s overview page, users can view all child account information. In addition, creating and editing campaigns from child accounts in MCC is also much simpler than using multiple different Google Ads accounts individually. Bills from child accounts can be combined into a single invoice for monthly payments.
Grant access to other users Users ca
n grant certain permissions such as access, management or editing, advertising … for another user.
Compare and optimizing ad campaigns from multiple child accoun
ts on MCC Easily compare multiple campaign results from mcc child accounts, so that they can be optimized and adjusted for better ad results.
Become a Google Parnert Partn
erAfter the time of use, with a reputable history of operation and billing, users are likely to become Google Parnert partners.
Google Ads MCC is suitable for tho
se who are suitable for large advertisers who own multiple Google Ads accounts or Google agencies, partners, online marketing professionals must manage multiple customer accounts or manage multiple campaigns at the same time.
Steps for creating a Google MCC account
To create a Google Ads MCC account, you first need to own a Gmail account, if you don’t have Gmail, you go to the Create Google Account page to create it. Then, you follow the steps below to create the MMC.
Step 1: You go to this page, then you click on the Create a manager account button.
Step 2: At the next window, fill in the form and press the Send button. Of which:
- Give the MCC account a display name.
- Choose the purpose for using an MCC account, choose which one depends on your purpose, but I encourage you to choose Manage other people’s accounts.
- These items are pre-filled by Google with information according to your Gmail settings, which you can change if you want, here, you stay the same by default.
Step 3: After pressing send, on the screen shows the notification window you have successfully created Google MCC. Press the Explore your account button to get started.
How to create a child account in Google MCC
Next, I will instruct you to create a child account in the google ads MCC account just created.
In the mcc’s main interface, click Account > Performance > click Blue Plus > Create new account.
On the window screen that appears, you name the child account, the rest items are automatically pre-filled by Google, you can keep the default or edit if you want, then press Save and continue.
Next you set up your payment profile, you fill in the payment information including your name and address, address line, city, province, and postal code where your city is located.
Some common postcodes:
- Hanoi: 100000
- TP. Ho Chi Minh City: 700000
- Da Nang: 550000
- Can Tho: 900000
In addition, you can quickly look up the postcode of the provinces here.
Under Specify the amount of your payment, you fill in an amount (at least 160,000 VND), here you fill in 300,000 VND, this amount you can adjust later.
Under Payment methods, you can choose to pay by credit or debit card or pay by MoMo e-wallet. Here I choose Add credit or debit card, on the window that appears, fill in the full card information including:
- Credit or debit card number.
- The month and year the card expires.
- Three-digit CVC behind the card.
- The name of the credit or debit card owner.
Then select I agree to the Google Ads terms and conditions, and then press the Send button.
After Submitting, Google will subtract the amount specified in your payment amount that you filled out above, namely VND 300,000 and subtract VND 20,000 to verify the credit or debit card you have linked. This amount of VND 20,000 can be refunded by Google in 5-10 minutes or Google will be detained.
Instructions for linking an existing Google Ads account to an MCC
Step 1: Sign in to the child account that you want to link to get the account ID number.
A child account that is not part of the Google Ads MCC will have an ID number on the right side as pictured.
The child account that entered a previous Google Ads MCC will have the ID number on the left as pictured.
Step 2: Go to your Google Ads MCC account to make a link to a child account with a newly obtained ID number.
In the mcc’s main interface, click Account > Performance > click Blue Plus Sign > Account link already.
If you want to link multiple accounts, enter multiple IDs, each with one line, press the Submit request button to proceed with the account link.
Step 3: Re-enter the child account to accept access to the Google MCC account.
You sign in to the Google Ads account for which you entered the ID above. In the top menu, click Tools and settings > choose Account access and security.
You select the Manager tab > click Accept.
Note: Keep an attention on the Admin Owner section in the image above. If it pops up then that MCC gets the highest right, maybe kick all the other sides out. You should only turn on Admin Owners for an MCC that you trust.
Things to keep in mind when using Google MCC
- McC accounts are just management accounts, making it possible for users to manage multiple Google Ads accounts and customers to track, angly, adjust campaigns conveniently, and without any additional offers on advertising policies from Google compared to regular Google Ads accounts. Therefore, regardless of account usage, users need to comply with advertising policies from Google.
- Any child account in the MCC that violates Google’s advertising policies will not affect MCC and other child accounts in the MCC.
- However, having multiple child accounts in mcc violates Google’s advertising policies without immediate processing, there is a risk that MCC will be considered a violation and ad suspension. Users should note this to fix problems with MCC when using.
Through this article, I help you understand more about Google MCC account as well as the benefits of using, the necessary insights when creating MCC and how to link existing accounts to MCC. In the process, if there is something unknown to discuss further, you can comment under this article, I will support you within the scope of your understanding. Wish you success!